2
Your pricing results
Your profitable baseline based on the numbers above.
Total Monthly Revenue Goal
$4,500.00
Income goal + expenses
Estimated Clients Per Month
86.6
Clients per week × weeks per month
Estimated Service Hours Per Month
173.2
Clients per month × average service time
Minimum Hourly Rate
$25.98
Break-even hourly rate
Minimum Average Ticket
$51.96
Revenue goal ÷ clients per month
Recommended Hourly Rate
$38.97
Minimum rate × premium multiplier
Recommended Average Ticket
$77.94
Recommended hourly rate × service time
Annual Revenue Goal
$54,000.00
Monthly revenue goal × 12
3
Suggested service pricing
Projected prices for common appointment lengths.
| Service Length |
Minimum Price |
Recommended Price |
Premium Price |
Monthly Income* |
Annual Income* |
*Income projections assume the same estimated number of clients per month.
Your numbers are only the beginning. Use this calculator to set a profitable baseline, then adjust for your experience, demand, supplies, taxes, and client experience.
How to use this calculator
1. Income goalEnter the amount you want to personally earn. This is owner pay, not total revenue.
2. Business expensesInclude supplies, software, rent, insurance, marketing, fees, and tax set-asides.
3. Days workedUse actual client-service days, not every calendar day.
4. Clients per weekUse a realistic, sustainable booking volume rather than a dream number.
5. Service timeUse decimals: 30 minutes is 0.5 and 90 minutes is 1.5.
6. Premium multiplierStart around 1.5, then adjust for expertise, demand, and experience.
7. Current average ticketInclude typical add-ons when calculating your real average ticket.
Pricing reality check
- The minimum price is a baseline, not automatically your final selling price.
- Add product and supply costs when a service uses significantly more materials.
- Build taxes and payment-processing fees into your planning.
- Consider non-billable time such as cleaning, consultations, marketing, and administration.
- Use the calculator quarterly as your expenses, demand, experience, and goals change.
- Do not lower your target only because the result feels uncomfortable. Review the service mix, average ticket, schedule, or business model.
